ASEAN Tourism Conference (ATC)
Session 1 9.30am – 10.30am Making sustainability sexy – how do you market sustainability? Sustainability is often seen as full of rules and regulations, and, let’s face it, devoid of fun. But is that really the case? We hear from 3 avid believers of sustainability in how they are making sustainability a core value – and adding sizzle to their marketing at the same time. Speakers: Catherine Germier-Hamel, CEO, Destination Mekong; Michael Massey, Environmental Committee Chair, Phuket Hotels Association, Tom Chanthaphone, Director, The Hiker Travel. Moderator: Kristie Lu Stout, CNN |
Session 2 10.30am – 11.00am Practical tips on how to use TikTok for tourism Hear from popular travel influencer, Ariel Koh, how travel businesses could and should be using TikTok and other key social media platforms to build community, and attract new customers. Speaker: Ariel Koh, Malaysia Food & Travel |
Session 3 11.00am – 11.30pm Using adventure travel to drive sustainable tourism Adventure travel and sustainability go hand-in-hand. Learn more about the economic opportunities that adventure travel presents, as well as the latest trends worldwide from Hannah Pearson, APAC regional director at the Adventure Travel Trade Association, and Inthy Deuansavanh, one of the pioneers of ecotourism and adventure in Laos. Speakers: Hannah Pearson, Regional Director APAC, ATTA; Inthy Deuansavanh, head of Inthira Group |
Session 4 1.30pm – 2.40pm Unique sustainable experiences around Southeast Asia Take a trip around Southeast Asia, as sellers get the chance to showcase one unique sustainable tourism initiative. Speakers: Inthira Group, Panorama Destination, Worldwide Travel, Khiri Travel, Sanctuary Hotel, Souphattra Hotel |
Session 5 2.45pm – 3.00pm I’m a Pilot… Ask Me Anything! Enjoy a quick-fire, fun session with two AirAsia pilots under the spotlight to ask those burning questions you’ve always wanted to know… do you really have to switch off your phone? Can you ever play music in the cockpit? Do blue planes fly slower? And more! Speakers: Captain Cecylia Sandryna, Senior First Officer Giorgi Reyhan Adine Nugroho |
Session 6 3.00pm – 3.45pm What do the new Chinese travellers really want? Forget what you thought you knew – the new Chinese travellers are back. Listen to our expert, Gary Bowerman, as he takes us through key changes in behaviour, purchase patterns and consumer trends for the Chinese market. Speaker: Gary Bowerman, Director, Check-In Asia |
Session 7 3.45pm – 4.30pm Community-based tourism: spotlight on Laos Learn from diverse tourism businesses in Laos who are maximising community based tourism to provide income for the locals – and create new tourism opportunities in the process. Speakers: Janina Bikova, Ecotourism Advisor, Wildlife Conservation Society, Peta McClean, Co-Founder, Tuk Tuk Safari |
Session 8 4.30pm – 5.00pm Adding value to tourism by telling stories: a guide for the public sector What is storytelling and why is it important for tourism? Learn the benefits of storytelling for the public sector, along with how to develop a strategy and inspiration from best practice. Speaker: Dr Somphavanh Seukpanya |
Session 1 9.30am – 10.00am How have travel trends changed across APAC? COVID-19 has indelibly shaped the tourism industry. As we kick off 2024, what changes have we seen that are short-term – and which are those that are here to stay? Speakers: Xinyi Liang-Pholsena, Senior Editor, Travel Weekly Asia, Hannah Pearson, Pear Anderson |
Session 2 10.00am – 11.00am Getting to grips with sustainability certifications Is it worth it to get certified? Which scheme should you choose? And will I see an ROI? Hear from a tour operator, certification body and a hotel their take on the journey – and why it has been worthwhile to pursue it. Speakers: Connor Bedard, Project Manager, SUSTOUR Laos; Duangmala Phommavong, Managing Director, EXO Laos; Alichith Phengsavanh, HR/ Learning Manager, Maison Souvannaphoum Hotel; Moderator: Jason Rolan, Senior Partner, RDK Group |
Session 3 11.00am – 12.00pm Innovative local product creation for sustainable tourism In the dance of progress, innovation is the rhythm that moves us forward. In this session, we will be inspired as we witness innovative products for sustainable tourism showcased at their finest, featuring stories from selected cultural and historical heritage destinations. We will explore how local governments, the private sector, and communities can collaborate to reimagine and redefine their approach to tourism Speaker: Jasmine Lal Fakmawii, Program Coordinator of Trade and Investment Facilitation Department, Mekong Institute |
Contact Us
ASEAN TOURISM ASSOCIATION (ASEANTA)
Door A, Level 6
Ministry of Tourism & Culture Malaysia
No. 2 Tower 1, Jalan P5/6
Precinct 5
62200 Putrajaya
Malaysia